Emerging
Practices that show potential to achieve desirable public health outcomes in a specific real-life setting and produce early results that are consistent with the objectives of the activities and thus indicate effectiveness.

Comparison of Knowledge and Information-Seeking Behavior After General COVID-19 Public Health Messages and Messages Tailored for Black and Latinx Communities: A Randomized Controlled Trial

Alsan, M., Stanford, F. C., Banerjee, A.,  Breza, E., Chandrasekhar, A. G., Wichmeter, S., Goldman-Pinkham, P., Ogbu-Nwobodo, L., Olkem, B., Torres, C., Sankar, A., Vautrey, P., Duflo, E. Harvard Kennedy School of Government

Release Date:

Peer Review Study

Outreach/ Education/ Communications
Social and Community Context
Tools Included
Outside U.S.
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Data Collection and Reporting

This study used a randomized controlled trial to determine whether physician-delivered prevention messages affect knowledge and information-seeking behavior of Black and Latinx individuals and whether this differs according to the race and ethnicity of the physician and tailored content. Participants viewed video messages regarding COVID-19 that varied by physician race and ethnicity, acknowledgment of racism and inequality, and community perceptions of mask wearing.

Resource Details

Outcomes of Interest

Advancing Racial Equity

Priority Population(s)

Black or African American, Hispanic, Latino, or Latinx

Setting(s) of Implementation

Geographic Area of Implementation

Implementation Period

2020